Instead of free product can earn more?

The shrewd businessman, the secret of making money is to use 'con' human weaknesses. When you mastered 'human weaknesses, haven't done business. As a businessman, should how to master the weakness of human nature, and how should 'con'? Marketing strategy let's look at an advertisement electronic magazine subscriptions: $59 print each year: 125 dollars a year electronic and print package: 125 dollars a year what would you choose? MIT MBA test proved that in the group, select the first account for 16%, choose the third meal (84%), the second is no choice, if the second option no candidate are removed, there will be what effect? Electronic: $59 in the electronic and print package every year: 125 dollars a year as a result: to remove an no candidate options, but has greatly changed the final proportion: choose the first rose to 68%, and choose the package plunged to 32%, is this why? You buy a pen, a shop selling 10 yuan, b shop selling is 20 yuan. At this point, you have already arrived in b store 15 minutes' walk from a store. You will for 10 yuan, 15 minutes' walk back again? You buy a suit, a shop selling 990 yuan, b shop sell 1000 yuan. 10 yuan in the same way, in order to save money, would you like to go another 15 minutes back to a store? Conclusion is: the same province 10 yuan, the choice of most people in the former case is' will ', the latter is' not ', is this why? Ordinary chocolate pricing will be a value of 5 yuan to 1 yuan, and will be priced a 50 yuan worth of high-grade chocolate is 15 yuan, a choice of purchase to experiment on. Will bring the price down to free the price of ordinary chocolate from 5 yuan, the high-grade chocolate price 50 yuan to 14 yuan, again a choice of purchase. Conclusion: in the first scenario, people can rationally choose high-grade chocolate, because it is more favorable. In the second scenario, people tend to choose free ordinary chocolate. Although, in fact, choose more favorable to high-grade chocolate, is this why? See this several ways, whether you also in my heart, a useless option how can have so magic. To explain, however, 'single book print $125 this option, is useless, but a' bait ', the appearance of his itself is not to be selected, but add other options ( 'print and electronic package) The probability that the selected. This is' bait effect: people for the same two options to choose, because the third new option ( The bait) To join, can make an old options appear more attractive. Among them, was' bait 'help options is often referred to as' target' ( In this case 'print and electronic package: $125) , but another option called 'competitors' ( Single order electronic $59) 。 In addition to 'bait effect, there are many factors are affecting our spending decisions, such as herd mentality, deadline, gambler, the placebo effect, stereotypes, and so on. These cases show that in the process of making decisions, because the human cognitive resources and limited access to information, 'rational' judgment will be affected by many factors, makes us to make 'irrational' decision or behavior, this is also our impulse buying is one of the most important reason is going to happen. These for granted, but difficult to explain the phenomena around us. For the most shrewd businessman, the secret of making money is to use 'con' human weaknesses. When you mastered 'human weaknesses, haven't done business. More information bearing, please browse the website